Shopping

Whether you’re looking for a designer handbag or a locally crafted treasure, South Walton is a shopper’s paradise. Each of the area’s 16 signature beach neighborhoods are home to well-known luxury brands as well as up and coming designers and unique boutiques.

From Inlet Beach to Miramar Beach, South Walton is the perfect place to shop until you drop. You may need an additional suitcase for your return trip, but that’s part of the fun, right?

Shops at the Hub 30A

A charming shopping center featuring 16 distinct and unique shops. Discover a vibrant collection of boutiques and specialty stores nestled in the heart of Watersound Beach on 30A. Since its debut in March 2015, this open-air shopping destination has become a beloved local and tourist spot, offering a unique blend...

Ono Surf Shop

Carrying everything you need to enjoy the summer sun from board shorts to Sanuks and Frisbees. Stop by and check out our culture and meet the team at Ono Surf Shop....

Yellowfin Ocean Sports - Grayton Beach

Located inside the Grayton General Store, Yellowfin Ocean Sports offers bicycle rentals, fishing, tackle and bait, charters as well as kayak sales and rentals. Second location at WaterColor. Third Location in Seagrove. For more information call or visit our web site....

Coastal Rancher

Welcome to the 331 Farmers Market located in Freeport, Florida. We have all your needs from the best tomatoes in town to local honey & more. Come on in!...

Clay 30A

At Clay, we strive to bring the best quality grown plants, shrubs, grasses, herbs and trees that we can find. We also seek out the unique and unusual. We try to find the newest species and colors in the plants that thrive in our community. Our hanging baskets are filled...

30a Media

30A Media - 30A Television broadcasts in 9 counties of Northwest Florida to over 150,000 viewers on multiple platforms such as cable, ROKU, AMAZON TV and via syndicated partners in major SE cities. Our programming features events, happenings, people and places, from South Walton to Apalachicola to Pensacola. Our...

WaterColor Store

WaterColor® Store, offers an assortment of thoughtfully curated lifestyle products by beloved Southern retailers, jewelry by local designers and vacation-essential products by quality brands like lululemon, Peter Millar, Comfort Color® and Supergoop!® – all in addition to WaterColor®-branded merchandise, including uniquely designed t-shirts, home decor and beachwear. Managed by St....

Artful Eye

The Artful Eye is the only stop on 30A to provide both prescription and non-prescription eye wear. From fashion to function, when it comes to your most important feature, this is your shop....

Bombora Sun and Surf

Whether it’s stylish beach clothes, sandals and designer sunglasses or GoPro extreme cameras, games, floats and sunscreen, Bombora is the one-stop shop for the ultimate coastal lifestyle. Open daily from 9am - 5 pm. LIKE US on Facebook for a behind the scenes look at upcoming fashion trends and flash...

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